Tag Archive for 'delivery'

Disney enters maternity wards

From Kristen Gerencher’s, Health Matters

As if there aren’t enough people coming in and out of your hospital room in the hours and days after you’ve just given birth, add one more from the corporate world this time. The New York Times has a story on how the Walt Disney Co. is sending representatives into more than 550 hospital maternity wards through May to hand-deliver a free Disney Cuddly Bodysuit, a kind of Onesie, to new mothers in connection with a photo company that offers bedside pictures. In a bid to extend its brand and enter the lucrative newborn market, Disney is apparently asking new moms to sign up for email alerts from its new baby-product venture as well.

It’s hard to turn down free things, and some moms may like the bodysuits and appreciate the email offers that arrive after they sign up for the alerts. But there is something creepy about making such a sales pitch to customers who are first and foremost patients. They’re trying to heal from wounds sustained in childbirth and at the same time negotiate a constant stream of visits from relatives, nurses and a host of specialists that attend to them and their newborns at regular intervals. Allow me to state the obvious: They’re also learning to breastfeed in many cases — some for the first time — and that is often a sensitive time. Most new moms are sleep-deprived and yet filled with the adrenaline rush that comes from having a baby. In other words, they’re often too overwhelmed to be their own best advocates.

I only speak for myself, but if a Disney rep would have arrived shortly after my daughter’s birth, both Disney and the hospital would have gotten an earful: Disney for arriving uninvited and the hospital for failing to protect my privacy, not to mention my time. There are plenty of opportunities to grab new moms’ attention and discretionary income after they leave the hospital. Dropping by while they’re still being cocooned and when their babies’ umbilical cords are still freshly severed doesn’t sound like a winning strategy to

Hospital Nursing Gowns

When your contractions quicken and you grab your pre-packed bag and dash off to the hospital, the last thing you want to worry about is whether or not the one size fits all hospital gown will be flattering, or at the very least, comfortable. When giving birth, you want to feel as comfortable as possible and not worry about any of the little things, such as whether or not your gown is covering you properly. One way to alleviate this stress is to bring your own hospital gown with you. This way, you are guaranteed comfort, style, and peace of mind on this incredible day. Two well-known maternity fashion designers, 1 in the Oven and Dear Johnnies, have created comfortable yet fashionable hospital gowns which are sure to make the birth of your child just a little bit easier.

1 in the Oven designs hospital gowns which encompass the most important factors for a comfortable birth, ease and practicality, while maintaining a fashionable and flattering look. One important feature of their gowns is the fabric, something which one should always consider when looking for a gown. Made of 100% cotton, they are incredibly soft. The light-weight fabric makes them easy to move in and ensures that you will not feel bogged down and uncomfortable. With no tags and such soft fabric, your comfort is guaranteed. Having a nursing gown with accessible nursing access is very important, and 1 in the Oven’s designs meet that requirement. Hidden slits in the front provide easy and discreet nursing access, ensuring that nursing your baby will be comfortable and hassle free. Covered by gentle pleats which also serve to create a figure flattering shape, the discreet nursing access is both practical and comfortable. Aside from the high level of comfort which these nursing gowns provide, they also are fashionable and flattering. With a scoop neck and hitting just above the knees, they create a breezy and easy cute look. Whether you choose the long or short sleeve option, you are sure to feel at ease when giving birth.

Dear Johnnies is another brand which exclusively designs hospital gowns. This focus on one item has paid off, as their gowns are practical yet incredibly fashionable. Designed by a mother of three, Dear Johnnies hospital gowns meet all of a new mother’s needs. They ensure that you will be comfortable and at ease while looking and feeling great. Made of 100% lightweight cotton, they are easy to move around in. These gowns are perfect for labor and after, and can be worn around the home as a nightgown in the weeks following your birth. Shoulders snap down for easy nursing access and provide easy medical access, something doctors will appreciate. Snaps down the back, decorated with beautiful ribbon, ensure that you will be completely covered and you will not have to worry about accidentally baring your backside, as is often the case with the standard hospital gowns. Aside from the comfort which these gowns offer, Dear Johnnies are incredibly fashionable. One of their most popular features is the cute patterns which the gowns come in. From pale yellow polka dots to a bright lime green mosaic design, there is a pattern for every woman. These designs, aside from being cute and trendy, brighten up the hospital room. In photos, you will feel confident and beautiful! Whatever design you choose, Dear Johnnies are comfortable, practical, and incredibly stylish.

Whichever hospital gown you end up choosing, make sure you purchase the correct size. If you are ordering online and are unsure about the sizing, contact the store to find out how the sizing is done. One thing to keep in mind is that you want to be comfortable and not be constrained. With this in mind, if you are choosing between two sizes, buy the larger size. A bit of extra fabric will simply add to your comfort and ensure that you do not feel constricted. Overall, bringing your own hospital gown and erase some of the anxiety on this exciting day and will ensure that you are comfortable and feel great while at the hospital.

Take Control of Your Birth

As you due date approaches you may gaze longingly at the calendar hoping to fast-forward time to that magical date that your doctor and every online due date calendar has bestowed upon you for the “big day.” Although only about 5% of babies are actually born on their due date, it’s nice to have a target in mind so you can at least organize your life and feel some control over your body and your future. As you get increasing closer to your due date in the last trimester, oftentimes the due date anticipation can become overshadowed by due date anxiety, particularly for first time moms. We all hear the birth horror stories of long hours of pushing, last minute c-sections and the overall agonizing pain of labor which can hit anytime in those final weeks and days. We hope and pray we will have some control of the details surrounding our babies introduction to the world and that it can be as pleasant of an experience as possible if not a joyful one.

Well, it turns out we do have more control than we think. Women’s bodies are actually designed for childbirth and for having a child naturally, should we choose to do so. If we opt in advance, or even last minute, for some additional medical assistance in the way of labor induction or painkillers, that’s ok too.  The nice thing is that we do have options; we can plan a homebirth, a birthing center birth or a hospital birth. We can opt for a midwife, a doula, and/or a doctor and whatever company we want in the room. Our husbands can be trained as a birth partner to share in the experience and help us through our hardest moments as well as share in the triumph of our baby’s birth. We can train in Lamaze, yoga, hypnotism and any number or breathing, self-visualizing and relaxation techniques. Gyms have countless classes for expecting women, salons have special prenatal massages and yoga classes have created an industry around expecting and postpartum mothers and their newborns.

The biggest obstacle for most expecting women is themselves and not trusting in their bodies for labor and delivery. Doctors are there to help and monitor us through labor if we go with a hospital birth, but they cannot birth our baby. It is our bodies that nourish and birth our baby and perform the contractions necessary to carry out this process. It is easy to feel that once we put that hospital gown on and get hooked up to monitors that we no longer own our bodies or our birthing process, but we do.

 The best way to seek control over the birthing experience is to create a Birthing Plan. Know and map out in advance what your ideal birthing scenario would be. Decide who you would like present at your birth, obviously where you would like to give birth. Should you opt for a home birth you will need to make those preparations with a midwife well in advance. You should know exactly what essentials are needed for that for a home birth down to the details of bedding and clean-up and a back-up hospital plan should you need more help as our labor progresses and in case any emergency that should arise.

Many women planning hospital births are further helped by a Birth Plan that they can review in advance with their doctor and loved ones who will support them during labor. Your husband or birthing support members may need to help communicate their needs during the labor process, so having your “team” on board with your exact wishes will provide your with further assurance and emotional support. It will also help you relax as you approach your due date and enable you to visualize and anticipate your labor in a positive way.

The next important step is to pack your hospital bag well in advance. Pack all the props your need for labor support including your favorite CDS and music mix, tennis balls for back message, change of clothes for during and after labor, a camera for those first newborn photos, nursing bras and possibly nursing pajamas or nighties to wear at the hospital for after you have or baby.  Also pack for your baby including the baby sleepers, socks and blankets (as well as your carseat!) so your can feel your baby is your own and not the hospital’s and also to make those first pictures all the more personable and memorable.

Overall, the more action you take in advance to plan your birth and your early postpartum days from readying your baby’s nursery to “coaching” your doctor, midwife and loved ones on your preferred birth plan, the more in control and relaxed you can be for your big day. Remember, your body is your best friend, so set the stage for it to do what it is designed for in the most relaxing, personal and friendly setting possible and you will be rewarded.